Section
Explainers
What a platform's own rules say, in the platform's own words.
Explainers
Instagram's Insights, Metric by Metric, as Meta's Own Documentation Defines Them
Reach is not impressions, views is not plays, and accounts engaged is an estimate. Meta's reference documentation for Instagram professional accounts spells out what each number in the insights panel actually counts.
· 4 min read
Explainers
TikTok's Creator Rewards Program: The Eligibility Rules, From TikTok's Own Pages
Ten thousand followers, a hundred thousand views in 30 days, videos over a minute long and a personal account in good standing. TikTok's support pages set out who can join its rewards program and how a payout is calculated.
· 3 min read
Explainers
How YouTube Shares Shorts Ad Revenue With Creators, According to Its Own Rules
The money from ads between Shorts goes into a pool, part of it pays for music, and creators keep 45 percent of what is allocated to them. Here is how YouTube's published policies describe each step, and what changes in 2027.
· 4 min read